Utilizing customer focus – itelligence AG strengthens commitment at CeBIT 2010
itelligence AG, the successful SAP consulting company, is raising its profile as an SME consultant at the world’s biggest computer trade fair. With an entire new trade fair design covering around 253 square meters at the main stand in Hall 4, E04 and F01, itelligence aims to radically change and improve the method and quality of customer contact at CeBIT.
itelligence’s new stand design has significantly expanded communication areas for customer discussions and correspondingly a strong dialog-oriented emotional positioning. itelligence wants to send a signal with this: The successful mid-market partner in the SAP environment is presenting itself as the IT full-service consultant who understands its customers and finds shared solutions with them to implement innovations in practice as quickly as possible. To achieve maximum customer value in the “connected world scenarios” presented at CeBIT, the most important methods of customer orientation include consulting, communication, and service orientation.
Dr. Andreas Pauls, Sales Manager for Germany and Austria, intelligence AG, says: “We have the consulting expertise to provide SMEs with truly excellent support in implementing their core competencies in business. We want to respond innovatively here to the demands for increased efficiency in a complex environment, like the connected world scenarios, improved cost overview, and the possibilities of cost reduction. The new design not only demonstrates the presentation approach at CeBIT, but also the new partnership method of customer communication.”
Torsten Scholz, Marketing Director, itelligence AG, comments: “Our aim is to clearly emotionalize the itelligence brand, and to dismantle barriers against the assumed complex topic of SAP. As differentiation based solely on product advantages is no longer sufficient, the brand must be additionally distinguished. We are placing customers and employees at the center of the CeBIT campaign. Who else could credibly represent the brand? By representing them and giving them a voice, we are giving our brand a proverbial face. The new trade fair appearance and customer approach is thus based on an emotional corporate profile and no longer on a topic or product level.”